Up until the 20th century, buying and selling was simple.
Businesses were largely local which allowed for a close
relationship between suppliers and consumers. Competition was
non-existent and the opinion of consumers was felt to be
irrelevant.
The rapid advancements during the Industrial Revolution quickly
changed business operations from a seller's market to a buyer's
market. Early marketing students had been educated as
economists, schooled in the principle that demand was relevant
to ...
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